A proposal to create a Town Centre Manager position has been approved in principle by Alsager Town Council. A call for the creation of the role was put forward by the Alsager Neighbourhood Plan Steering Group (ANSPG) based on extensive feedback from residents’ surveys and local businesses. It included estimated costs and a draft job description and person specification. The bid defined the key objective as, ‘to achieve a vibrant, prosperous and sustainable town centre, a civic space where people go for an experience, becoming the hub of the Alsager community in which its residents take pride.’
The proposal drew on research from other towns and cited the Grimsey Review 2 of July 2018 which identifies the changing nature of Britain’s high streets. As traditional retail outlets are joined or replaced by dining, leisure and other services there is a need to manage the process of change. The Mary Portas review of 2011 on the future of high streets recommended the appointment of town centre managers as a key to their successful development.